It's More Than Pizza

Broadcast Campaign and Photography Series produced in partnership with Imo's Pizza

It's More Than Pizza is a broadcast tv and radio campaign that I had the pleasure of producing for Imo's Pizza, a local pizza company in St. Louis. The campaign included a series of spots aimed at showcasing the uniqueness of Imo's Pizza and its impact and influence on the local community.

As a producer working on Imo's for nearly three years, I worked closely with the creative and production teams to bring our vision to life. In addition to quarterly TV and Radio spots, I also produced a large number of photoshoots including a photography series that showcased Imo's newly redesigned packaging for their retail products. Most recently, Imo's launched it's new Square Deals rewards program and in order to promote the new app, we built out a giant square pizza QR code practically that contained over 300 pizza slices!

This work was well received and effectively communicated the message that Imo's Pizza is more than just pizza - it's a part of the St. Louis community.